The FDA has approved the sale of nicotine pouches, a rapidly growing segment of the tobacco market. Zyn, a leading nicotine pouch brand, has been granted authorization after demonstrating that its products can be a less harmful alternative to cigarettes and other tobacco products. While not considered safe, the FDA believes Zyn contains fewer harmful ingredients and can help adults transition away from traditional tobacco.
It's the first time regulators have authorized sales of nicotine pouches , which are the fastest-growing segment of the U.S. tobacco market.Streaming 24/7: Watch NBC 5 local news and weather for free wherever you are
The FDA has previously granted similar authorization to several brands of e-cigarettes, a tobacco-heating device, and snus, a type of pasteurized tobacco that is popular in Scandinavian counties. Unlike snus, Zyn and other nicotine pouches don't contain tobacco, only nicotine and flavoring. But the FDA pointed to government survey data showing fewer than 2 percent of American high school and middle school students used nicotine pouches last year.
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