The US Food and Drug Administration (FDA) has approved Zyn nicotine pouches as a tool to help people quit smoking cigarettes. The decision allows 10 different Zyn flavors to remain on the market. While the FDA acknowledges that nicotine pouches are less harmful than traditional tobacco products, they emphasize that no tobacco product is safe.
The US Food and Drug Administration ( FDA ) has authorized Zyn nicotine pouches to be sold as a tool to quit smoking cigarettes. Thursday's decision allows 10 Zyn flavors, including mint, coffee, cinnamon, and menthol, to remain on the market. The pouches, manufactured by tobacco giant Phillip Morris, have been available to US adults for over a decade while the FDA reviewed whether to formally authorize their use.
Nicotine pouches do not contain any actual tobacco, unlike other forms of oral nicotine, and have surged in popularity in recent years. A nicotine pouch is placed between the gum and the lips and slowly releases nicotine, similar to traditional smoking cessation methods like nicotine patches or chewing gum. They resemble snus, an oral smokeless tobacco product primarily used in Norway and also in Sweden, the only European Union (EU) country where it is legal. Snus contains tobacco and is illegal in the UK and the rest of the EU, but is permitted in the US. The FDA's decision does not imply that Zyn is safe to use, but rather that it is less harmful than other forms of nicotine and tobacco. The agency's statement cited data from a study 'showing that a substantial proportion of adults who use cigarette and/or smokeless tobacco products completely switched to the newly authorized nicotine pouch products'. Unlike e-cigarettes, which were authorized as a smoking cessation device before experiencing a significant rise in use by children, there is no evidence that teenagers are widely adopting nicotine pouches in the same manner. The FDA asserts that even though the products have been granted permission to be legally marketed in the US, it 'does not mean these tobacco products are safe, nor are they 'FDA approved''. 'There is no safe tobacco product,' the agency stated. 'Youth should not use tobacco products and adults who do not use tobacco products should not start.' On Wednesday, the FDA proposed a new rule to cap the amount of nicotine permitted in cigarettes, cigars, and rolling tobacco
NICOTINE POUCHES FDA SMOKING CESSATION PHILIP MORRIS TOBACCO
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