People are far more likely to share, like or comment on videos of calorie-dense foods like pancakes or fried chicken, according to one recent study out of Canada. Researchers believe this phenomenon is connected to saturated fats.
Videos featuring food are popular on social media. It turns out, the types of food people are drawn to aren't necessarily healthy.
People are far more likely to share, like or comment on videos of calorie-dense foods like pancakes or fried chicken, according to a recent study out of Canada."Saturated fats are prevalent in things like butter, cheese, meats and oils," said Ethan Pancer, an author of the research, who works as an assistant professor at the Sobey School of Business at St. Mary's University."They're really known to give food that juicy, chewy, creamy experience.
As engagement increases, the junk food posts are often rewarded by social media algorithms, and gain more prominent placement in our social feeds. "If more unhealthy content is being viewed, what that actually means is it's changing the social dynamics of what we see as normal for food consumption," Pancer said."This isn't just changing what we eat as individuals," Pancer said."It's changing how we share our food and what people are actually eating in a social context."The U.K.
Companies spend more than $14 billion each year on U.S. food marketing, according to research conducted by the UConn Rudd Center for Food Policy and Health.
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