Fast-growing analytics startup Amplitude, founded by ForbesUnder30 alums, files to go public
Spenser Skates and Curtis Liu, Forbes 30 Under 30 alums, founded the San Francisco-based firm in 2014. It made the cut for the Forbes list of Next Billion-Dollar Startups in 2018, on its way to a $1 billion valuation in 2020. Its customers, which include Ford, Burger King, Walmart and Atlassian and Gap, use Amplitude’s software to optimize their products.
Amplitude relied on data to help create a virtual community on their in-home bikes to keep people interacting with the product. And for Intuit, it helped identify a reason so many users of a new product for self-employed people never sent invoices was its poor interface with Gmail — allowing Intuit to create a plug-in to make invoicing easier for Gmail users and gain rapid adoption.
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