Americans are eating their nuggets and fries at home, in their cars, at the office—anywhere, increasingly, but at the fast-food restaurants where they bought them
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djreprints.com.McDonald’s, Burger King want big investments in eating areas, prompting pushback from franchiseesBurger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes Americans are eating their burgers, fries and nuggets at home, in their cars and at the office—increasingly anywhere but at the fast-food restaurants themselves.Continue reading your article with
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