The long, complicated relationship between McDonald's and Black America
. But what many don’t know about McDonald’s specifically is that its ties to Black communities—whether problematic or beneficial—can be dated all the way back to the Civil Rights Movement of the 1960s.Speaking on the white flight phenomenon of the ’50s and ’60s, professor Marcia Chatelain says, “When people think about white flight in America, they often think of housing ...
But people often don’t think about economic white flight, and that is the process in which white business owners close their businesses in predominantly black neighborhoods and move to the suburbs. Therefore, taking with them jobs and important tax revenue.” One response to this was to invest in the idea of Black capitalism. “Black capitalism is the ideology that if African-Americans build businesses and their wealth, they will be able to leverage their power for political and social equality.
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