The running apparel industry is booming with performance sneakers sporting innovative technologies and stylish collaborations. Boutique stores targeting fashion-conscious runners are emerging, and established brands are venturing into lifestyle sneakers. This shift coincides with the surging popularity of running, fueled by record marathon participation and the rise of social run clubs, turning running into a more social and fashion-forward activity.
If you’ve recently started running, the hardest part may have been deciding what kit to buy. Options for running apparel are so plentiful that a cottage industry of online directories, Instagram mood boards and sub-Reddits have sprung up to help would-be joggers and marathoners make sense of it all. Performance sneakers boasting carbon plates or lightweight materials now come with sneakerhead-coded collaborations and colorways that sell out online.
It sells versatile clothing that can be worn during both sport and social outings. “It’s knowing that the runner can wear something in a running situation, but also own a race crop that they love styling with baggy denim to wear out on a Saturday afternoon,” said Bandit Running co-founder and chief design officer Ardith Singh.
Fashion RUNNING FASHION APPAREL PERFORMANCE COMMUNITY
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