A look at the standout fashion choices of football managers at the 2024 World Cup. From streetwear-inspired looks to Scandi chic, the dugout has become a surprising runway.
The traditional sartorial choices for football managers-ill-fitting suits or tracksuits-have evolved dramatically. At the 2024 World Cup, the dugout has transformed into a runway showcasing a diverse array of personal styles, reflecting broader fashion trends and individual personality.
Vincent Kompany at Bayern Munich has consistently presented an elegant streetwear aesthetic, while Pep Guardiola's mastery extends beyond tactics to a signature look of tailored turtlenecks, herringbone trousers, and oxblood boots. This tournament has highlighted both fashion triumphs and notable missteps, making the managers' attire a subject of as much discussion as the matches themselves.
Mauricio Pochettino, coaching the United States, has adopted a relaxed yet uniform approach with a steel blue shirt and trousers, sleeves rolled up, evoking a 'factory foreman' or 'felon chic' vibe. His look contrasts sharply with the polished Scandi-inspired style of Graham Potter, now managing Sweden. Potter, who has undergone a style evolution reminiscent of Gareth Southgate, favors sharp navy suits from Stockholm's J.Lindeberg, coupled with designer stubble, embodying a sophisticated, modern manager aesthetic.
Belgian manager Rudi Garcia's first match took a soaked turn after an overenthusiastic hydration break, but his outfit-a pale blue shirt, navy baseball cap, and bright red tie-drew comparisons to the fictional Ted Lasso, blending casual Americana with a quirky touch. Swiss coach Murat Yakin channeled a different icon, arriving in a plain white tee and retro sunglasses (Götti's Reyes model), with an air of Elvis Presley about him. These individual expressions extend to accessories and fabric choices.
The humble chino made a comeback, worn by Jordan's Jamal Sellami with a navy jacket and tee, and by Senegal's Pape Thiaw with a crisp white shirt. Algeria's Vladimir Petkovic cut an elegant figure in all navy, though his team fell to Lionel Messi's Argentina. The wool polo shirt, popularized by Gareth Southgate, remains a staple among coaches from the US, Mexico, and Canada, with examples seen on Ecuador's Sebastian Beccacece and Germany's Julian Nagelsmann.
England's Thomas Tuchel, however, sticks to his signature tracksuit-a navy version worn during warm-up friendlies-as his team prepares to face Croatia. This World Cup underscores a shift: managers are now deliberate fashion curators, using attire to project authority, approachability, or simply personal taste. The touchline has become a global stage where tactical acumen meets sartorial choice, influencing fan trends and redefining the visual language of football leadership
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