Navigating trends and challenges in the apparel e-commerce market - fashion ecommerce
In the first half of 2023, Americans spent less on fashion by 20%.
Inflationary pressures, geopolitical instability, disruptions in the global supply chain, and the surge in energy prices are among the key factors impacting the industry's trajectory. The most lucrative market for the fashion industry is China, with a projected market volume of over $226 billion in 2023.
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