“Fashion Became Frivolous And Customers Lost Respect For It”: Dries Van Noten Is Building A Leaner Future

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“Fashion Became Frivolous And Customers Lost Respect For It”: Dries Van Noten Is Building A Leaner Future
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The Belgian designer and Thom Browne CEO Rodrigo Bazan talk exclusively to Vogue about building a greener, leaner industry as we emerge from the Covid-19 pandemic

Long before coronavirus was declared a pandemic, cracks had emerged in the global fashion system and they were growing too big to glaze over. While safeguarding public health during this crisis is paramount, many industry leaders think it would be unwise to emerge from it unchanged.

: “For Thom and myself selling during the right season is common sense. What Dries has created here is a gamechanger in that you see creatives, CEOs, buyers all together in a video meeting talking openly. This doesn't happen when things are all going fantastically, it happens when we are facing a crisis.”DVN

“And the seasons are changing due to the climate crisis. It's very important now more than ever to think about the essence of design: is this garment of value? Is it going to be of value in years to come? Can it be worn in lots of different circumstances?”: “Thom believes in the seasons and providing customers with cashmere in the colder months and cooler fabrics in the warmer months.

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