“It blew me away that the delivery person waits for the return.”
A new delivery app in the Big Apple charges $5 to bring designer clothing to shoppers’ doors within 50 minutes – and its fashion-obsessed couriers offer to wait while customers try on their purchases.
“These are delivery people who are interested in fashion,” co-founder Gal Aharon told The Post. “Half of them are women and some are fashion students at FIT,” or models, Aharon added. Ole makes money on each item that’s sold on its platform, with retailers giving the company a percentage of the sale, Aharon said. The average Ole transaction is about $400.
“It’s a sales driver for us,” said Sofia Ajodan, vice president of merchandising and sales for Simkhai, which has a boutique in SoHo that has been sending merchandise to its best customers via Ole. It’s rare that Ole has to send a notification informing the customer that their 15 minutes are over, Aharon said.But the delivery workers are instructed not to leave until customers have signed off on the transaction, either keeping the items or sending some back to the store. All of the merchandise arrives in boxes and dresses are steamed by the store before they are neatly folded into the packaging for their brief journey.“The delivery workers are not schlubby-looking,” she added.
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