Farruko Signs Co-Management Deal With WK Entertainment & Massivo for a ‘Stronger Structure’

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Farruko Signs Co-Management Deal With WK Entertainment & Massivo for a ‘Stronger Structure’
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Farruko has signed a global 360 co-management deal with WK Entertainment and Massivo Entertainment, Billboard can exclusively announce.

“This new chapter comes with a stronger structure,” Farruko said in a statement. “With Oscar, who has been key in developing my career over the years, and now adding Walter Kolm, we’re building a team with a global vision and a long-term focus.

”at the 2026 Ultra Music Festival in Miami. There, they performed Farruko’s massive electronic hit “Pepas,” which spent 26 weeks at No. 1 on‘s Hot Latin Songs chart in 2021 and also topped the Hot Dance/Electronic Songs and Latin Airplay charts. At the EDM festival, he also teased an afrohouse collaboration with“Farruko is one of the few artists who has truly shaped the global reach of Latin music,” Kolm said in a statement. “This next chapter is about positioning him back at the forefront, building on that legacy with intention, aligning his vision, sound, and global impact.” Paniagua added: “We’re entering a new chapter for Farruko, and having Walter Kolm as a partner on this journey allows us to strengthen a global vision, open new opportunities, and continue building a solid and lasting career.” Farruko , is one of reggaetón’s pillar acts, with six hits on Billboard’s Hot 100 chart and 52 songs on the Hot Latin Songs chart, including lasting hits like “6 AM” with J Balvin, “Calma” with Pedro Capó and “Krippy Kush” with Bad Bunny. He will next release a new album that captures the essence of Panama’s music as the root of the reggaetón genre. The forthcoming album features collaborations with key Panamanian acts including

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