Farmers skip the middlemen to get a ‘better deal’ for higher quality produce

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Farmers skip the middlemen to get a ‘better deal’ for higher quality produce
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Rohan Morris is one of a growing number of farmers ‘doing things differently’ by selling meat products directly from his farm

Between bisset bluegrass fields and belts of bushland that stretch to steep peaks on the foothills of Queensland’s Scenic Rim, farmer Rohan Morris checks on his free-range pigs., they can quickly turn lush pasture to scars of hardened soil. But if managed carefully, Morris says, the landscape can tolerate and even benefit from their hard hooves. The pigs have a better quality of life than in a piggery, and the pork is more nutritious and tastes better too.

“There seems to be a strong direct buying culture in places like Asia, Europe or South America. They often really love pork and know how to cook and enjoy it.”When Morris and his family moved to the district eight years ago, he knew of one other direct seller in the district. “Now you’d find half a dozen farms doing things differently, and maybe more if you really went looking,” he says.

“Peak disengagement was probably 10 years ago,” Sherry says. “We’re now at a turning point where people are starting to think more about where the food they eat is coming from.”

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