FanDuel's CMO explains how it plans to use media in 2020 to fuel its betting business, as rivals like DraftKings and Barstool make big moves
Barstool is another big partner of FanDuel's, at least for now. FanDuel has created sports-betting programming with Barstool, co-hosted events,FanDuel declined to comment on the future of its relationship with Barstool. But Barstool's deal with Penn National stipulates that the media companyfrom other sports-betting and online-casino companies after its current contracts expire later this year. It's also supposed to promote Penn National's gaming properties exclusively.
"We had an opportunity to pick up sort of a slice of rights for some of those matches and generally it's gone extremely well," Raffensperger said. "We're looking for more and more opportunities to do things like that."Overall, Raffensperger said FanDuel owes its early lead in sports betting to mobile betting.
In 2020, one focus area will be improving the FanDuel experience for people who have both daily-fantasy-sports and sports-betting accounts, Raffensperger said. Why a casino company just took a big stake in Barstool Sports, and how it sets the stage for more media-gambling deals
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