Families Tap New Tools to Negotiate Lower College Tuition

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Families Tap New Tools to Negotiate Lower College Tuition
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Colleges control most information about financial aid, but more parents are fighting back as they take the once-unheard-of step of negotiating aid. “It’s like playing poker with the devil.”

Schools control most information about financial aid, but more parents are fighting back. ‘It’s like playing poker with the devil,’ one mother says.

Mark Salisbury co-founded the site TuitionFit to create college-price transparency using crowdsourced data.Last April, John Strubulis played a game of chicken with the college his daughter wanted to attend, Butler University. If he won, his family would save $20,000 in tuition. If he lost, she would head to her second choice, Marquette University.a product manager for a packaging company with decades of experience negotiating contracts, had written Butler a letter asking for more financial aid.

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