The scheme, with Warburtons, follows a similar Ask For Henry initiative when the supermarket teamed up with Heinz
The summer holidays can be a struggle at the best of times, but with the cost of living crisis still hitting hard, many families are worried how they're going to survive the six-week break.
In the last year alone the Warburtons Foundation donated over one million products to schools and foodbanks and has set itself the donation target of 1.25 million products already for this year. Chris Strong, Morrisons Café buying manager, said: “Supporting our customers during the school holidays is incredibly important to us as we know that many families worry about catering for additional meals that are usually covered during the school term time.
Parents think the school holidays will cost them almost £200 extra over the six week holiday due to childcare and family activities and 71 per cent are preparing themselves to buy more snacks than normal to plan for day trips and activities to keep children fed on the go.
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