The launch of Sabah Tourism’s new destination brand tagline “Feel Sabah, North Borneo” at the Matta Travel Fair here will give a huge impetus to the growth of domestic tourism, says State Minister of Tourism, Culture and Environment Datuk Christina Liew.
She stressed that while we welcome international tourists, the domestic market is an important economic segment as well. Citing Sabah Tourism Board statistics, Liew said domestic travellers contributed two-thirds of the total tourism arrivals in Sabah prior to the Covid-19 pandemic.“For the pre-pandemic scenario, total tourism arrivals in Sabah was 4.19 million visitors in 2019. That year, domestic tourism contributed 2.72 million arrivals while the figure for international arrivals stood at 1.
I believe many among the younger generation may not be aware of Sabah's historical and colourful past. “So, while they feel Sabah's beautiful nature, warm hospitality, cultural heritage and iconic wildlife, they also get to experience treasures of yesteryear such as antiques dating back to the North Borneo era. “Furthermore, this emphasises Sabah's geographical location as a Malaysian state on the northern part of Borneo Island.
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