JSM Music, regarded by many as the world’s pre-eminent commercial music production studio, is leaving a 7,200 square-foot space downtown for a 10,500 square-foot penthouse near Times Square.
Although small in size, the just-signed deal punches high above its weight class in symbolism, creative relevance and emotion.seven of this year’s Super Bowl commercials
It’s widely said that creative and media firms don’t need to have as many employees in offices as do financial and law firms. Don’t the creatives get antsy if they’re not working from home, where they connect with bosses and colleagues between health-food snacks and dog walks?in-person, face-to-face collaboration“Everything I loved about Zoom at the beginning of the pandemic is everything I hate right now,” Simon said.
JSM moved to 30 Broad Street about six years ago. His team enthusiastically returned to the studio “even before the city said it was okay,” Simon recalled. But it recently became time for a change when jackhammering from exterior facade work provided a less than ideal backdrop for creating and recording commercial music.
No, he explained. They were going to Midtown, a few steps from Broadway’s bright lights and the city’s most fabled entertainment district.
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