Famed Discount Retailer Century 21 Thinks Small in Its New York City Reopening

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Famed Discount Retailer Century 21 Thinks Small in Its New York City Reopening
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Century 21, the department store chain famous for its discounted designer clothing before shutting down in 2020, is attempting a comeback with a more streamlined approach to retail

Richard B. Levine/Levine Roberts/Zuma Press

Century 21, the department store chain famous for its deeply discounted designer clothing before shutting down in 2020, is attempting a comeback with a more streamlined approach to retail. Call it Century 21 light. The flagship location next to the World Trade Center in lower Manhattan opens its doors again on Tuesday. The owners said the store will no longer feature categories such as home décor and full-price makeup counters. It will instead dedicate floor space to midtier and high-end designer apparel, dropping budget items that could easily be found at other off-price retailers.

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