“When you have a very clear mission and strategy, it gives you room to experiment, and the permission to appreciate things that might fail,' said Musa Tariq, with GoFundMe.
hen Musa Tariq joined GoFundMe as the brand’s CMO in January 2021, he started to dig into the data and noticed something unusual. Tariq and a small team he assembled found that New Yorkers were donating to the fundraising platform every 30 seconds despite survey research showing that over 1,000 New Yorkers only 1% described themselves as kind.
Some might consider it daunting to steward a brand on a mission to become, as Tariq said, “the most helpful place in the world.” But for Tariq — one of the 50 CMOs recognized on Forbes’ inaugural— there’s a freedom in the clarity. “When you have a very clear mission and strategy, it gives you room to experiment, and the permission to appreciate things that might fail.”
For Tariq and his growing marketing team, the key to “changing the trajectory of the company and unlocking the potential of the business” lies comfortably in knowing the right questions and equally in “not knowing the answers; but constantly prototyping, testing and looking for signal.” He's also worked hard to forge the trusted relationships internally that give any CMO the permission to act entrepreneurially. From the rest of the C-suite to the product team that drives so much of any platform’s relevance and performance. “Every department here wants to make asking for help easier,” he says.
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