The case centers on the FDA's concern that dessert-flavored vaping products are popular with school-aged children.
heard arguments Monday in a case brought by the e-cigarette industry challenging the Food and Drug Administration's rules against flavored vaping products. The case centers on the FDA's concern that dessert-flavored vaping products are popular with school-aged children.
The e-cigarette industry argues that flavored nicotine products help Americans transition away from traditional cigarettes. A study sharedsupports this claim, but only 11.1% of users ended up quitting smoking. The industry contends that the FDA violated federal law by changing the rules for how its products are evaluated., experts say the FDA initially asked companies what they would do to prevent marketing their products to children but later decided that no restrictions on marketing would be sufficient.
Triton Distribution and Vapetasia, two companies involved in the case, applied to the FDA for permission to market flavored liquids for use in e-cigarettes., Their products include flavors such as "Rainbow Road," "Crème Brulee," and "Jimmy the Juice Man Peachy Strawberry." However, the FDA rejected their applications, stating that the use of flavored liquids increases the likelihood of young people using tobacco.
According to Deirdre Lawrence Kittner, Ph.D., M.P.H., director of CDC's Office on Smoking and Health, "Youth use of tobacco products in any form—including e-cigarettes and nicotine pouches—is unsafe," ... "It's essential that we remain vigilant and committed to public health efforts to ensure all youth can live healthy, tobacco-free lives."
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