Facebook is rolling out a new feature allowing small businesses to charge for access to online events held on the social media platform.
The feature, which is available in 20 countries including the U.S., is designed to allow business to create an online event, set a price, promote it, collect payment and host the event all in one place. In testing, Facebook says that businesses have hosted everything from panel talks to podcast recordings, cooking classes and intimate meet-and-greets, and ostensibly the feature could be used for live music performances as well.
Pages can now host events on Facebook Live, and the company is also testing paid events within Messenger Rooms for a more intimate experience. Simo adds that in June, the company saw live broadcasts from Pages double compared to the same time last year, largely attributed to broadcasts since March, when stay-at-home orders began in the U.S.
However, that won't be the case on iOS, where Apple takes a 30% App Store tax -- and Facebook isn't happy, adding that the company's request for Apple to waive the tax was denied.
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