Ahead of the U.S. election, Facebook said it will give users the option to see fewer political and social issue ads
SAN FRANCISCO - Facebook Inc announced limited changes on Thursday to its approach to political ads, including allowing users to turn off certain ad-targeting tools, but defied critics’ demands that it bar politicians from using its ads system to spread lies.
Facebook said it and its photo-sharing app Instagram will soon have a tool enabling individual users to choose to see fewer political and social issue ads, and will make more ad audience data publicly available. In a blog post, Facebook’s director of product management Rob Leathern said the company considered imposing limits like Google’s, but decided against them as internal data indicated most ads run by U.S. presidential candidates are broadly targeted, at audiences larger than 250,000 people.
FILE PHOTO: A woman looks at the Facebook logo on a screen, June 3, 2018. REUTERS/Regis Duvignau/File Photo Another change Facebook is introducing will be to allow users to choose to stop seeing ads based on an advertiser’s “Custom Audience” and that will apply to all types of advertising, not only political ads.
The change will also not affect ad targeting via Facebook’s Lookalike Audiences tool, which uses the same uploads of personal data to direct ads at people with similar characteristics to those on the lists, the spokesman said.
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