Social media influencers and content creators have been told to use disclosure tools for such posts.
Facebook will provide a way for people to track political sponsored content on Facebook and Instagram ahead of the US presidential election, it said on Thursday.
Earlier this month, Facebook said it would allow US-based political candidates to run sponsored content on its social networking platforms, but that the content would not be catalogued in its overall public ad library. Facebook said it had reached out to the Bloomberg campaign asking them to use this tool to properly disclose the posts.
The Federal Trade Commission requires social media influencers and content creators to clearly label sponsored posts. Facebook’s Leathern confirmed in a tweet that creators who have previously violated the company’s community standards may not be eligible to use the branded disclosure tool.
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