BuyBlack Friday is a new effort tied in theme to the kick-off of the holiday shopping period.
Facebook wants to highlight Black-owned businesses this coming season with #BuyBlack Friday, a new effort tied in theme to the kick-off of the holiday shopping period.
Klein, whose group works directly with small businesses, points out that Black-owned businesses have been hit particularly hard by the coronavirus pandemic, with twice as many closures than other small businesses. Facebook will also offer weekly gift guides covering categories from beauty and fashion to home goods. The list, the company said, will be curated by “leading voices in the Black community.”
For House of Takura’s Njau, the search feature is valuable in more ways than one. The tool is “vital in inspiring young Black children and younger entrepreneurs,” she said. “When they look at this brand and see that it is owned by a Black woman, I hope it reminds them that they can be whoever they want to be in life, that nothing can stop them and that they, too, can build something great.”
Black Friday’s first recorded use referred to a financial crisis triggered when Wall Street financiers conspired to buy up gold in order to drive prices up, but wound up crashing the gold market in 1869. Other myths and theories about the term’s origin have sprung up, including one claiming that it describes the day white owners could buy slaves at a discount.
Now the tech company is proud to reveal #BuyBlack Friday as its latest effort in a broader campaign to help small businesses.
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