Zuckerberg and Facebook are making an aggressive push to woo content creators from platforms like TikTok and Snapchat, but some are rethinking their strategy.
"Investing in creators isn't new for us, but I'm excited to expand this work over time," heAlong with a refund, Facebook and Instagram should offer something like double exposure to those who prepaid for advertising on Monday, said Michael Heller, CEO and founder of Talent Resources, a marketing agency that deals with influencers.
Now, the majority said they would focus on building out their website and diversifying what platforms they are using, the influencers CNBC spoke with said. Some usedFrancis, who runs the consulting company, plans to utilize LinkedIn and email lists, a tool that helped her make some sales during Monday's outage.
She used Monday to reach out to customers and build up her email list in preparation for future outages so she can better communicate with customers. Michael Elefante, who runs short-term rentals, and teaches others how to run them, estimates the losses at $1,500 to $2,500 through affiliate links and paid mentorships. Now, he's going to focus on direct mail messaging and his website.
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