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Ever tried model and reality star Kendall Jenner's tequila brand, 818 Tequila? Neither has "Billie," Jenner's Facebook-formerly-Meta-made AI doppelgänger., is one of many new AI "personas" released by the social media giant.
On the one hand, it's entirely true that this computer program has never had a taste of 818. It's software, not an embodied mortal like us feeble humans; to say that it's tried any tequila, or experiencedThat the model's AI clone both declined to support Jenner's product and proceeded to offer alternatives, however, was striking. Jenner and her sisters, particularly Kim Kardashian, basically created the template for modern social media influencers.
When we asked Meta about Billie's apparent distaste for Jenner's own products, a company spokesperson emphasized that the bots are still experimental — a common refrain when corporate AI goes off the rails. Sometimes the bot just devolved into nonsense, telling us elsewhere that the best celebrity tequila was Rihanna's RIHANNA x FENTY Fashion Show, a runway event that promotes the singer and businesswoman Robyn "Rihanna" Fenty's lingerie brand and does not involve liquor brands at all, which obviously makes zero sense.
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