Facebook has produced a 60-second ad that will air on February’s Super Bowl broadcast on Fox — the social media giant’s first spot on the big game — starring Sylvester Stall…
Stallone used social media to share the news, later confirmed by Facebook to numerous media outlets. “We got along great,” Stallone wrote about Rock. “Admire his wit. … Facebook did a great job producing and it is going to be amazingly entertaining.
Pricing and placement during the game for the 60-second ad has not been reported, but Fox last month announced its ad inventory had sold out for the game, with top prices for a 30-second spot estimated at $5.6 million, up from $5.3 million for the last Super Bowl. Tech companies, in an interesting twist, have been some of the biggest spenders on TV advertising, helping sustain the very broadcast networks their innovations have disrupted.It was fantastic working with
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