Facebook responds as LEGO and Dunkin Donuts join over 500 companies in the growing boycott
, pressuring large companies to halt advertising with a social media site they say doesn’t stop “bad actors using the platform to do harm” at least through the month of July.
North Face was the first big brand to join the boycott on July 19—which has since spread to include Facebook-owned Instagram, Twitter and Snapchat for some, with a number of companies saying they won’t spend with social media through the rest of the year or longer until tangible changes are made to address the campaign’s concerns.
Over 100 companies, including LEGO Group, Dunkin Donuts, PopSockets Europe and Consumer Reports, joined the boycott on Wednesday; following a slew of major announcements this week from Target, Best Buy, Pfizer, Ford, Adidas, Clorox, Chobani and more that they would join an unfriending list of over 500 brands that collectively spend hundreds of millions of dollars with Facebook every year.
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