Facebook parent Meta says it plans to limit advertisers' ability to target users based on certain sensitive categories
New York Meta, the company formerly known as Facebook, said Tuesday it plans to limit advertisers' ability to target users based on certain sensitive categories. Starting next year, it will remove thousands of"Detailed Targeting" keywords to target ads to specific users in categories such as health, race or ethnicity, political affiliation, religion and sexual orientation.
Targeted advertising has long been central to the company's massive digital ads business. But for years, Facebook has faced criticism for allowing highly specific targeting that could, for example, allow advertisers to direct racist ads to users based on their activity on its platforms. In 2019, Facebook settled several lawsuits that alleged its advertising platform allowed for discrimination in housing, employment and credit ads.
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