Facebook, the social network that was supposed to stay free “always,” and its stablemate Instagram launched on Sunday a paid subscription service, as the advertising-based business model that has long dominated the internet falters. | AFP
Subscribers will get a badge indicating their account has been verified with a government ID, extra protection against impersonation, direct access to customer support and more visibility, according to the company.
It was not immediately clear how Zuckerberg planned to price Meta Verified in countries where users cannot afford to pay $12 a month, or in cash-based economies where they may have fewer ways to get the money to Meta. In 2022, Meta saw its ad revenue decline for the first time since the California-based group went public in 2012.
Similar factors have already pushed other networks, from Reddit to Snapchat as well as Twitter, to launch paid plans. Meta Verified will be cheaper on the web than on mobile applications because of commissions taken by Apple on the iPhone or Google on smartphones operated by its Android system.The company said it doesn’t expect to make significant revenue from the service during the test phase but that it is part of diversification efforts.
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