Defining the News
Adult Filipinos are relying less on Facebook and other legacy social media platforms for news, increasingly turning to video-centric TikTok amid changing news consumption habits.
Facebook has been the dominant social media platform in the Philippine digital space with a 94.6% monthly login rate among active social media users, according toDNR 2024 also found Filipinos shifting away from other traditional social media platforms for news: YouTube down to 45% , Facebook Messenger to 26% and X, formerly Twitter, to 9% .
“This more complicated platform ecosystem, the end of mass referrals from legacy social media, and growing competition for attention means journalists and publishers will have to work much, much harder to earn the public’s attention, let alone convince them to pay for news,” said Reuters Institute director Rasmus Nielsen.
Around the same proportion of adult Filipinos prefer hard news over soft news for short online videos. International news is the most frequently watched topic, followed by entertainment and celebrity , health and wellbeing and environment and climate , national politics , and crime and security and education .
In the Philippines, the dynamics of news sources vary significantly. Mainstream journalists and media are the leading news sources on X and YouTube . However, on Facebook, journalists are outpaced by influencers and celebrities . On TikTok, influencers and celebrities dominate as news sources, while on Instagram, celebrities lead .
There is greater discomfort with using AI-generated news for hard news topics like politics , crime and local news . Discomfort is lower for soft news subjects such as arts and culture, celebrity and entertainment , and sports . This year’s DNR examined “user needs” in news, categorizing stories into four groups: knowledge , understanding , feeling , and doing . The top responses across all markets are staying updated , gaining more knowledge about topics and events , receiving different perspectives , and obtaining practical information and advice for daily life .
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