While Facebook is pulling misleading Trump ads, it's unlikely this signals a broader reconsideration of its political advertising policies
select ads from the president's reelection campaign, specifically ads that present confusing and misleading information surrounding the upcoming 2020 Census, per CNN. The ads prompt users to participate in an "Official Congressional District Census," which is completely unaffiliated with the official US census and bring users to a survey that requests both personal information and answers to survey questions.
While Facebook is pulling the misleading ads, it's unlikely that this signals any kind of broader reconsideration of its political advertising policies. The company has placed itself squarely in the camp of when it comes to regulating political ads, and that's likely still true despite this decision.
That's because the removal of Trump's ads resulted from Facebook's policy against misleading information about the census rather than a change in heart regarding political advertising. So, for other types of political or issue-related ads, Facebook will likely continue to insist that it is simply not responsible. Still, that won't stop political ads — and maybe ads in general — from receiving heavy scrutiny over the next few months.
As eMarketer senior analyst Jasmine Enberg put it, even though Facebook's "political ad guidelines don't apply to commercial advertisers, brands should familiarize themselves with them. Given the scrutiny over political ads, all content on social media is likely to be under a microscope until election day. And, things can change fast so marketers need to be flexible.
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