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Facebook's parent company Meta is paying celebrities millions of dollars to let it turn them into silly AI chatbots — and to be honest, we're still not entirely sure why., one unnamed celebrity got as much as $5 million for a mere six hours of work to be turned into one of the AIs.
For one, the marketing has been nothing less than confusing. Instead of explicitly selling these AI personalities by using their real names, Meta has given each chatbot an altered moniker, perhaps in an attempt to preempt any potential defamation lawsuits. Jenner's chatbot is called "Billie," for instance, while Brady's assistant is called "Bru.
In other words, it's presumably only a matter of time until users find ways to exploit these chatbots and skirt around Meta's guardrails. When they do, what will their celebrity sources think?
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