The company behind Facebook will now be named Meta as part of a corporate rebrand aimed at de-emphasizing social media and shifting focus toward augmented reality (AR) and virtual reality (VR).
Facebook’s founder and CEO Mark Zuckberg made the announcement at the company’s Facebook Connect summit.
“I’ve been thinking a lot about our identity as we begin this next chapter. Facebook is one of the most used products in the history of the world,” Zuckerberg said,. “It is an iconic social media brand, but increasingly it just doesn’t encompass everything that we do.” “Today we’re seen as a social media company,” Zuckerberg said, “but in our DNA, we are a company that builds technology to connect people. And the metaverse is the next frontier just like social networking was when we got started.” Am I the only one getting Marvel villain vibes from this little speech?His vision for that metaverse is a wide-ranging one.
Zuckerberg also said that the company would be increasingly focused on VR technology in the future to build out that metaverse. “Your devices won’t be the focal point of your attention anymore,” he said. “We’re starting to see a lot of these technologies coming together in the next five or 10 years. A lot of this is going to be mainstream and a lot of us will be creating and inhabiting worlds that are just as detailed and convincing as this one, on a daily basis.
Zuckerberg said he drew on his background in the classics to come up with the new name, and not the basketball player formerly known as Ron Artest . “I used to study Classics, and the word ‘meta’ comes from the Greek word meaning ‘beyond’.
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