As the US heads toward a crucial and contentious presidential election, the world's largest social network is facing an unprecedented cultural crisis.
in which he declared “Black lives matter,” and made promises that the company would review policies on content discussing “excessive use of police or state force.”“What material effect does any of this have?” one employee later asked on Facebook’s Workplace, openly challenging their CEO. “Commitments to review offer nothing material.
On the morning before the ads were removed, a heated discussion took place among Facebook employees after at least nine different people said they had reported the content but were told it did not violate company policy. “The fact that this has even remained on our platform for this long is troubling,” another employee added.A Facebook employee who spoke to BuzzFeed News anonymously for fear of retaliation said they were “flabbergasted” the ads weren't immediately ruled violative. “There’s a real culture within Facebook to assume good intent,” this person said. “To me, this was a case where you cannot assume good intent for a symbol thatbe Nazi imagery.
Facebook removed the ad and prevented the page from running paid content in the future only after being contacted by BuzzFeed News on Wednesday, July 8. But that move too came after a company employee flagged the ad and was told it wasn’t violative. “Watching this just felt like someone was sort of slowly swapping out the rug from under my feet,” Wang said. “They were swapping concerns about morals or justice or norms with this concern about consistency and logic, as if it were obviously the case that ‘consistency’ is what mattered most.
For Zuckerberg, Kaplan’s Republican leanings contributed to “a good diversity of views” within the company. But for critics, the idea that moderating calls for violence or hate speech or Nazi imagery is little more than wrangling a political disagreement is disingenuous and prevents the company from taking a stand on civil rights.
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