Facebook is taking a page from rival Apple by planning to do a mix of curation and personalization, according to people familiar with the proposal.
that it would pay them to participate in, and it's taking a page from Apple News by planning to do a mix of curation and personalization, according to people familiar with the proposal.
Apple has compared itself favorably with Facebook with its news aggregation app that is guided by an editorial team, enabling it to avoid the fake news problem that's plagued Facebook. Apple alsoOne publisher said Facebook reps repeatedly referenced Apple in discussing its own planned news tab.Joe Marchese has been saying for years that advertising is broken. Now he's creating a new holding company, Attention Capital, to fix it.
Facebook is looking to do deals with publishers in the coming weeks as it prepares to launch a test version of the news section in the fourth quarter. The terms of the proposed deals contrast sharply with short-lived past initiatives by Facebook to compensate publishers for sharing their stories on the platform.and our sources, Facebook reps told news executives they would pay as much as $3 million a year for three years to license headlines and previews of their articles.
The three-year term detail is significant given how Facebook has compensated publishers in the past. It funded shows for its Watch video section a year ago, but Campbell Brown, Facebook's head of news partnerships, repeatedly used the words"test" and"experiment" when describing the news shows, and
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