.facebook, instagram roll out paid subscription in Australia, New Zealand
Facing a drop in advertising revenues, parent company Meta is piloting a subscription in Australia and New Zealand before it appears in larger markets. The service will cost US$11.99 on the web and US$14.99 on the iOS and Android mobile platforms. From Friday, subscribers Down Under who provide government-issued IDs can start applying for a verified badge, offering protection against impersonation, direct access to customer support and more visibility, according to the company.
But ahead of the launch, ordinary users seemed less than keen to hand over money to a company that already makes vast sums from their data. “I think most of my friends would laugh at it,” said Ainsley Jade, a 35-year-old social media user in Sydney. She sees a trend toward more casual use of social media and a shift away from a time when you “put your whole life on there”.
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