Facebook and Instagram began a week-long rollout of their first paid verification service on Friday, testing users’ willingness to pay for social media features that until now have been free.
SYDNEY, Australia –
“We’ll be gradually rolling out access to Meta Verified on Facebook and Instagram and expect to reach 100 percent availability within the first 7 days of the rollout,” a Meta spokesperson told AFP. Many of them complain that it can be difficult to smooth technical and administrative problems, causing delays and lost revenue.Jonathon Hutchinson, a lecturer in online communication at the University of Sydney, said a kind of “VIP service” could be “quite a valuable proposition for a content creator”.
She sees a trend toward more casual use of social media and a shift away from a time when you “put your whole life on there”.
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