Meta is about to roll out ad-free subscriptions on Instagram and Facebook. But critics say privacy should not be turned into a luxury.
How much is privacy worth? Is a yearly subscription for a VPN justified? Is it better to pay with your time, changing the privacy settings on every website you visit? What is a fair price to stop data about who you are and how you behave being used to inform ads? Different companies have different answers. Yahoo offers ad-free email for $5 per month; for ad-free music, Spotify charges double that. To be free from ads on YouTube, it’s $13.99, even more.
. “You cannot sell your fundamental rights, and the right to data protection is a fundamental right,” he says. To him, privacy is not for sale just like you cannot legally sell your kidney or your right to vote. is considering legal action against Meta’s new model, Schrems says. If Europe accepts Meta’s new model, that would imply privacy is only a commercial right that only the top 10 percent can afford, says Schrems. “Everybody else is just going to have to strip down and give their data.” The pay-for-privacy debate may have just arrived in Europe, but it has been churning on for years in the US.
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