Facebook is being charged by HUD with housing discrimination. Facebook said last week it would overhaul its ad-targeting systems to prevent discrimination in housing, credit and employment ads.
FILE- In this March 29, 2018, file photo, the logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square. Facebook is facing housing discrimination charges from the U.S. Department of Housing and Urban Development, which says its targeted advertising platform violates the Fair Housing Act. HUD claims Facebook’s ad platform was “encouraging, enabling, and causing housing discrimination.
The claim Thursday from HUD comes less than a week after Facebook said it would overhaul its ad-targeting systems to prevent, credit and employment ads as part of a legal settlement with a group that includes the American Civil Liberties Union, the National Fair Housing Alliance and others. HUD claims Facebook’s ad platform is “encouraging, enabling, and causing housing discrimination” because it allows advertisers to exclude people who they don’t want to see their ads. The agency said Facebook technology illegally restricts who can view housing-related ads on its platforms and across the internet. It also claims Facebook gathers extensive data about its users and then uses that data to determine which users view housing-related ads.
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