The Facebook exec said their controversial ad policy “very well may lead” to Trump's reelection—but they shouldn't change it and get in his way
Tuesday, one of the company's other top execs made Facebook's apparent nonchalance toward how its policies facilitate Trump's campaign even more clear. In a wide-ranging Facebook post to employees, executiveoffered a clear message: Yes, we probably did help elect Trump in 2016. And we're not going to do anything to stop him from getting elected again.
Bosworth, who was in charge of Facebook's advertising efforts during the 2016 election and now heads its virtual and augmented reality division, touches on a broad variety of topics in the memo, from social media addiction and the media's unfair treatment of Facebook, to what happened in 2016.
Of course, Trump and his campaign will now be hoping to replicate that winning advertising strategy as it tries to garner support in 2020—with the help of a Facebook ad policy that can't stop the infamously dishonest president from saying whatever he wants. But in Bosworth's view, Facebook will not, and should not, stop him.
“I find myself thinking of the Lord of the Rings at this moment. Specifically when Frodo offers the ring to Galadrial and she imagines using the power righteously, at first, but knows it will eventually corrupt her,” Bosworth wrote, making an analogy that's already garnered some criticism forthe classic tale. “As tempting as it is to use the tools available to us to change the outcome, I am confident we must never do that or we will become that which we fear.
The exec went on to note that though situations like “incitement of violence” or “voter suppression” would cross the line for him, he's ultimately opposed to “limiting the reach of publications who have earned their audience, as distasteful as their content may be to me and even to the moral philosophy I hold so dear.” “If we limit what information people have access to and what they can say then we have no democracy at all,” Bosworth wrote.
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