Facebook announced that educational pop-up windows will appear when a user searches for vaccine-related content, visits vaccine-related Facebook groups and pages, or taps a vaccine-related hashtag on Instagram.
A new feature is rolling out on Facebook and Instagram to combat the spread of anti-vaccine misinformation.
Facebook, which owns Instagram, announced on Wednesday that educational pop-up windows will appear on the social media platforms when a user searches for vaccine-related content, visits vaccine-related Facebook groups and pages, or taps a vaccine-related hashtag on Instagram.If the user is based in the United States, the pop-up window will connect the user to the US Centers for Disease Control and Prevention for credible information on vaccines.
How vaccines stop diseases like measles 01:26"We know that parents often turn to social media to access health information and connect with other parents, and it can be difficult to determine what is accurate and who the credible sources of information are," CDC spokeswoman Kristen Nordlund said in an email on Wednesday.Read MoreCombating"vaccine myths and misinformation is a shared responsibility and we applaud these efforts," she said in part.
Because of anti-vaxers, 2019 on pace for the worst U.S. Measles outbreak in 25 years 03:44"The World Health Organization and Facebook have been in discussions for several months to ensure people will be able to access authoritative information on vaccines and reduce the spread of inaccuracies," WHO Director-General Tedros Adhanom Ghebreyesus said in a written statement on Wednesday.
"We want people to get accurate information, particularly about health," Sheryl Sandberg, the chief operating officer of Facebook, told CNN Chief Medical Correspondent Dr. Sanjay Gupta in an interview in June."When things are hate or things are violence, we take them down. But when things are false, we dramatically decrease it and we show the other side of the story, and that's because the debate has to happen," she said.
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