Facebook may be canceling its live shopping, but business owners aren't giving up on the $25 billion market. Here's how the US is entering a livestream renaissance and what entrepreneurs need to know.
to be worth $305 billion last year, up from $63 billion in 2019, according to Coresight Research. The US is three years behind China in the live-shopping game, and it's evident not only in market value but also in the slow growth of consumer sentiment, Detert added.
"Everyone has a creator marketplace now," Detert said."They're all going to roll in livestreaming, live shopping, and shoppable video, and that's where I think a lot of it's going to live in the next 18-plus months." Kelley Cawley, a retailer, has seen enough interest in her Facebook Live shows that she's not willing to give up on the channel. Last year, her daily shows increased her sales by 88%,. She plans to continue doing Facebook Live videos, while using another platform for product sales.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Facebook’s shuttering its live shopping feature to focus on ReelsFacebook’s live shopping feature is going away after two years.
Read more »
This Gilroy business is devoted to one of mankind’s most ancient skillsThe owner of Predator’s Archery shop and range since 1993 along with his late partner Mike Pierce has built a thriving business on Monterey Road devoted to one of mankind’s most ancient…
Read more »
These 21 Sites Will Totally Change Your Luxury Shopping GameOnline shopping has CHANGED the game of shopping luxury brands 💰
Read more »
Cutting through inequities: Houston business owner inspiring next generation of diverse leadersOutside of Madison High School in south Houston, if you hear buzzing mowers and weed whackers, Bryan Smart is likely the one behind the buzz.
Read more »
South Korea cancels flights to Taiwan amid Chinese live-fire military drillsSouth Korean airlines canceled flights to Taiwan through Friday. China is conducting aggressive military exercises around the island as the US urges them not to overreact.
Read more »
Small business faces big challenges: Inflation, recession and 18-hour days'Would you be comfortable paying $36 for a hamburger? That's kind of what it's worth,' says restaurant owner Jenna Petersiel.
Read more »