Facebook and Instagram users in Europe will soon be able to pay for an ad-free experience on both platforms. Depending on how you sign up, the plan starts at €10 per month.
in November. Those in the European Union, European Economic Area and Switzerland will be able to use both platforms without ads for a monthly fee of €10 if they sign up on the web or €13 if they take out a subscription through iOS and Android apps. The difference is to account for the cut of in-app payments that Apple and Google take.that subscribers’ data will not be used for advertising purposes.
Users will still have the choice to use Facebook and Instagram for free but with ads in their feeds. Meta says it will"continue to offer people free access to our personalized products and services regardless of income." The company claims it’s starting to offer the ad-free plan to comply with “evolving European regulations” such as the Digital Markets Act and stricter interpretations of the General Data Protection Regulation. Privacy regulators in the EU haveto seek explicit consent from users before showing them targeted ads based on their activity.
Reports over the last couple of months have suggested Meta would start offering ad-free plans in Europe as part of an effort to sate EU regulators, who haven't shied away from penalizing the company. In May, the blocMeanwhile, as part of its shifting ad strategy in Europe, Meta will temporarily stop showing any ads to users aged under 18 in areas where the ad-free subscription is available, as first reported byThis is the first time that Meta has offered an ad-free subscription option.
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Facebook and Instagram launch paid ad-free subscriptions in EuropeChristopher Hutton is a technology reporter for the Washington Examiner covering Big Tech companies like Facebook and X as well as the regulatory efforts by Washington to rein in the tech companies. He previously wrote for a number of other outlets, including Daily Dot, Pando Daily, Religion Unplugged, and other outlets.
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