Meta, parent company of Instagram and Facebook, will require political advertisers around the world to disclose any use of artificial intelligence in their ads
The rule is set to take effect next year, the company added, ahead of the 2024 US election and other future elections worldwide, parent company of Instagram and Facebook, will require political advertisers around the world to disclose any use of artificial intelligence in their ads, starting next year, the company said Wednesday, as part of a broader move to limit so-called "deepfakes" and other digitally altered misleading content.
The policy covers any political or social issue advertisement on Facebook or Instagram that uses digital tools to create images of people that do not exist; that distort the true nature of an event as it actually occurred; or that make a person appear to say or do things that they did not, according to a company blog post.
The announcement comes a day after Meta said it would restrict political advertisers from using the company's own AI advertising tools that can generate backgrounds, suggest marketing text or supply music to accompany videos.On Tuesday, Microsoft made a similar move when it announced a tool, which it said will be provided for free to political campaigns starting in the spring, that can apply a "watermark" to campaign content to assure viewers it is authentic.
The crackdown on politicians' use of AI in ads reflects widespread warnings from civil society groups and policymakers about the potential risks to democracy of letting AI-generated content loose in political discourse. The rise of disinformation by foreign and domestic actors could be supercharged by artificial intelligence, many have said, a threat they say could be exacerbated by recent cuts across the industry to content moderation teams.
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