Facebook and eBay have formally agreed 'to better identify, investigate and respond to fake and misleading reviews' after the UK regulator stepped in.
Facebook and eBay have formally agreed to crack down on dubious accounts selling fake online reviews via their platforms after being told to do so by the UK’s competition regulator.
The CMA added that Facebook has removed 188 groups and disabled 24 user accounts, and eBay has permanently banned 140 users, after it raised initial concerns in the summer of 2019. Specifically, the two firms will crack down on dubious individuals and groups who offer to write fake reviews for a fee, and sell these services via eBay, Instagram, and Facebook.
Although the CMA emphasized that it’s not accusing Facebook and eBay of deliberately harboring the fake review trade on their platforms, the watchdog’s CEO, Andrea Coscelli, said that fake reviews can have unintended negative consequences for businesses. ‚We’re pleased that Facebook and eBay are doing the right thing by committing to tackle this problem and helping to keep their sites free from posts selling fake reviews.“
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