Lewis Hamilton is rumored to be negotiating a sponsorship deal with Ferrari with his non-alcoholic tequila brand, Almave.
Green Notebook"One interesting rumour in the Singapore paddock was that Lewis Hamilton might end up sponsoring himself at Ferrari. OK, that sounds a bit odd, but in August the giant French Pernod Ricard company, the second largest wine and spirits company in the world, bought into a non-alcoholic tequila brand called Almave, which just happens to be owned by a certain L Hamilton, in league with the Copper firm, which used to manage him and a Mexican distillery called Casa Lumbre.
The British driver confirmed the partnership with Pernod Ricard a few weeks ago. Speaking about the new collaboration,"When I decided to embark on this project it was important to me to find partners who could help me realise my vision without compromise. “Casa Lumbre has been best-in-class in the first part of this journey and I’m proud of what we have achieved together in such a period of time. It’s exciting that Pernod Ricard has, today, become an official stakeholder in Almave; allowing us to unleash the potential of the next stage of our journey, and help take Almave to even more people around the world.”“With Almave, Lewis Hamilton and Casa Lumbre have designed something that is truly exceptional in terms of quality, taste, and positioning.
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