Liberty Media's CEO Greg Maffei revealed the potential for F1 expansion in Southeast Asia.
At a recent 'F1 in Depth' event in Monaco, Liberty Media CEO Greg Maffei discussed the potential expansion of the Formula 1 racing calendar in Southeast Asia. This comes as part of a broader strategy to tap into emerging markets and capitalize on the sport's growing popularity in Asia.Maffei outlined the successes and potential opportunities for F1 in Southeast Asia, a region that has shown increasing interest in the sport.
'But there's a lot of interest across Asia, as we have interest from many cities. But in Asia, as you rightly point out: Thailand, Seoul, and we've had interest from Indonesia. There are lots of places which want a Formula 1 race.'We have really looked at the intersection of where our fans are, where they could be, who could run a great race, and who can frankly afford a race - and all those sorts of intersections of those three circles.
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