I cover consumer-centric insights and analytics that provide executives with solutions needed to drive strategy. I am the CEO of Prosper Business Development where, for more than 20 years, we have provided market leadership and developed contemporary solutions to help Fortune 500 companies navigate change that impacts their business.
Cool technologies are everywhere, and nearly all of us are using them now. Yet, we often agree to adopt technology without realizing the potential user privacy ramifications.
What if they run into the garage sometime in a towel after a shower to grab a tool because they’re at home and think they’re not going to be noticed? Their image could be caught on camera and sent out into the cyber universe. The problem isn’t the smart car or the engineering behind it, but the fact that we’re pushing more about ourselves “out there” than we realize.
Have you ever been searching for something online, and now that item is in all your ads? It probably annoyed you, and you wouldn’t be alone. This is your personal data being used in real-time. According to a recentsurvey, the majority of each generation responded they did not like when social media, search engines, and apps collected their personal information and gave it to advertisers to send them personalized ads.
Post-Pandemic Consumer Machine Learning Privacy Digital Age Technologies Cyber Universe Passwords Informed Choices
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